Marmite – Love it or Hate it? One of the best ever straplines

In October 1996, Marmite launched a campaign using the strapline “Love it or Hate it“.

Nobody could have predicted that it would become such a massive effect on the brand and created it into an UK Iconic Brand.

Marmite - Do you Love it or Hate it?

Marmite – Do you Love it or Hate it?

The public embraced the slogan almost immediately, and started using it to describe examples of people or things that they weren’t too sure about. Some people were classed as being Marmite – you either love them or hate them. Even the celebrities have adopted the phrase, many classing themselves as a “Marmite person”

Almost 20 years later, the slogan is still going strong. So where did the idea for that strapline come from?

Marmite Love

Marmite Love

A Marmite spokesman spoke to the Burton Mail Newspaper saying that at the time, Marmite were using an advertising agency called Adam and Eve DDB. Strangely enough, with one of the team being a lover and one being a hater, the strapline came into its own naturally and pretty much mirrored the opinion of the nation to the savoury taste of Marmite.

A game manufacturer have even created a board game under license from Marmite, and won a £50,000 investment via Dragon’s Den. Duncan Bannatyne and Peter Jones loved the idea, however, at the time they weren’t allowed to reveal that they had an agreement with Marmite to create these games.

If you want to get hold of this game, here is a link to the Amazon page and the price shown at £9.99 is a saving of £8.00 the RRP.  I was at the launch of the game in London in September 2014, and it is a really good fun game for the whole family.  The NEW item is in stock, USED items are out of stock.  Amazon’s own product listing is very hard to see the IN STOCK next to the £9.99.



The Burton Mail

Walkers Marmite flavour crisps are back!

Marmite flavoured crisps are back – and, apparently, are here to stay.

Walkers Marmite Crisps

Walkers Marmite Crisps

Back when they were out in the late 1990’s and early 2000’s, they were the most favourite crisps ever for me.  Even Marmite haters seemed to like the wonderful savoury taste.

This is part of a Walkers promotion to offer returning some well loved flavours.  The ones on offer are – Lamb & Mint, Grilled Cheese, Sour Cream & Chive, Beef & Onion and Barbecue.

As soon as I realised they were out, I rushed to the shops looking for my old friend that gave me such savoury enjoyment all those years ago.  In the end, I found it in Boots Chemist, of all places.  I didn’t even wait to go home, scoffing the whole bag as soon as I got in the car.  I really enjoyed the flavour and the crisps were in typical Walkers style of being translucently thin.   The flavour punch was missing though and as much as I enjoyed them, they weren’t on par with what they used to be, neither were they as “moreish” as the Tato (Golden Wonder) Marmite flavour crisps that come in the black bags.  I did go as far as buying a whole box of them though to join my box of Tato Marmite crisps.

Tato (Golden Wonder) Marmite Crisps

Tato (Golden Wonder) Marmite Crisps

It seems odd that after years of campaigning for the return of Marmite crisps, we are now spoilt for choice.  For newly hatched Marmite lovers, the Walkers pack is a great starting point before stepping up a level to the Tato packs which avid Marmite fans prefer.

Just to say though, that another flavour that disappeared silently, was another one of my favourites – Beef & Onion – I also bought one of these at the same time, and these were nothing like the ones that I loved so much back in the 80’s, I was very disappointed and will certainly not be voting for that one…………

If you want to vote for yourself, you can do so here Walkers “Bring it back”